ABOUT US
WHO WE ARE
NA-KA is a contemporary womenswear brand rooted in instinct and ease.
We design from feeling first - how something moves, how it settles, how it adapts to the way you carry yourself. Our signature draped silhouettes redefine the modern draped gown, intuitively shaped to highlight what you love most about you.
Light as air and fluid in movement, our flowing effortless dresses and elegant evening gowns are designed to feel natural, never like a task.
We don’t chase trends or seasons. We create timeless womenswear in size-fluid fits that work with your body not the other way around. Think contemporary formalwear that blends sculptural softness with anytime anywhere wearability.
As a small-batch, slow fashion label, our sustainability endeavours include a principle of no waste with an emphasis on quality, crafting size-inclusive draped gowns and versatile dresses designed to be worn on repeat whether as a wedding guest dress, a modern bridesmaid gown, or a refined evening or day look.
Our philosophy is simple:
Considered pieces. Lasting impact. making NA-KA purchases low-maintenance and long-lasting.
NA-KA is for women who don’t dress to impress they dress like themselves.
BODY POSITIVITY
At NA-KA everything we do is rooted in good design. Authenticity is the underlying soul of our clothing line. We process this with intuitive draping techniques, experimenting with fit & flow to create designs that work for EVERY-BODY.
DESIGN PHILOSOPHY
Opening up a new dialogue around the way we dress our aim is to create effortless & timeless designs that exude “Relaxed Luxe”. Each design is versatile in the true sense - moulding itself into a new bloom with every little swap that you make in your accessories & make-up, serving you new looks every single time!
ETHOS
At NA-KA we embrace size fluidity, we design fits that follow the curves of your body with just enough room for you to feel relaxed and be at utmost comfort without compromising on opulence & luxuriousness in your garments.
FOUNDER NA-KA
Naina Seth founded NA-KA in 2019 with a vision to design clothing for women in a manner that defies shape, size, race, colour & culture.
WITH A STRONG DESIRE TO LIBERATE WOMEN & MAKE THEM FEEL BEAUTIFUL SHE ENSURES THAT ALL DESIGNS AT NA-KA ARE MADE WITH A WEAR ANYTIME-ANYWHERE PHILOSOPHY.
Another thing that led her to be a flagbearer of relaxed fits was her own experiences of struggling to breathe in figure-hugging outfits which is a big turn-off when you are out and about on a date or a girl’s night out or even celebrating a big family event.
Our founder has had her eponymous Label “Naina Seth” for a decade now – which celebrates Zero Waste Indo Western clothing.
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Naina Seth is also a visiting faculty at SNDT University’s Masters In Design Program since 2018 as she believes giving back her knowledge & experiences to the new generation is a momentous part of her entrepreneurial journey.
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Evolving from India & expanding across the globe with a headquarter base in Dubai, it's been quite a journey. She embarked on her fashion entrepreneurial stint in 2011 with her namesake label Naina Seth which serves looks for women that are modern & stylish with an Indian soul & a global heart. Adding to the design house came NA-KA and then CHAM CHAM, a brand that stands to be lavish, upscale & bold. With its artistic drapes & flattering silhouettes
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“Feeling comfortable in what you wear adds another level of relaxed aura around you that creates a whole new level of charisma and effortless nonchalance thus amplifying the elegance of the ensemble and also exuding the confidence and love for oneself of the wearer herself,” she says.
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The legal name for the business operations of the brand NA-KA is "Naina Seth."